Artificial intelligence is no longer a trend for the future. It is a reality that is transforming the way of selling, communicating with customers, generating business opportunities and making decisions. With this premise, the COACB has organized during the month of July the special program “Applied Generative AI”, taught by Laia Morales, with an excellent response from professionals in the commercial sector.
Over four sessions, more than 260 participations have followed this training itinerary, consolidating itself as one of the proposals with the most follow-up in recent months.
From theory to practical application
The program has been designed with an eminently practical approach, designed to help commercial professionals incorporate artificial intelligence into their daily activity immediately and usefully.
The first session, “ Generative AI applied to sales”, allowed to discover how this technology can help prepare commercial visits, generate sales arguments, write commercial proposals and improve communication with customers.
Subsequently, the capsule “Marketing and sales in everyday life” delved into the possibilities of AI to create content, plan commercial actions and optimize work processes.
The third day, “Prospection and customer knowledge”, showed how artificial intelligence can become a strategic tool to identify opportunities, analyze markets and better understand customer needs.
Finally, the program closed with the session “Create your sales assistant with AI”, in which participants were able to discover how to design personalized assistants capable of automating tasks, improving productivity and supporting commercial activity.
Training to lead change
Beyond the tools and platforms, this July special has shown that true digital transformation depends on the ability of professionals to learn, adapt and incorporate new work methodologies.
AI does not replace commercial knowledge, experience or human relationship. On the contrary: it allows to enhance these competencies, freeing time from repetitive tasks and facilitating a more informed and efficient decision making.
Thank you for your trust
From the COACB we want to express special thanks to Laia Morales for the quality of her sessions, her practical approach and her ability to transform complex concepts into useful and applicable tools from day one.
We also want to recognise the involvement of all the participants. Once again, the professionals who are part of the COACB community have demonstrated their commitment to continuous training, innovation and professional improvement.
Their active participation, questions, shared experiences and the interest shown throughout the program have been key to turning this July special into a real space for collective learning.
Technology continues to evolve at high speed. And commercial professionals have shown that they are ready to take advantage of all the opportunities that this new scenario offers.
Let's keep learning. We continue to innovate. We continue to connect opportunities.